Pivot with Jenny Blake

Pivot with Jenny Blake

📧 PivotList Round-up

🤓 Are books over? How many did you read last year, if any?

I'd love to hear from you in three quick polls . . .

❤️ Jenny Blake's avatar
❤️ Jenny Blake
Apr 23, 2024
∙ Paid
shallow focus photography of books
Photo by Kimberly Farmer on Unsplash

Hi Friends,

People have been lamenting the end of print for decades now . . . the end of newspapers, the end of magazines, even the end of books. But the alarms seem to be sounding loudly now, with even The New Yorker wondering if the media is ready for an extinction-level event.

Save for a surge during the pandemic, it seems authors and publishers are once again fretting over the figures.

The Elysian
just did a fascinating deep dive on the state of the publishing industry:

The Elysian
No one buys books
In 2022, Penguin Random House wanted to buy Simon & Schuster. The two publishing houses made up 37 percent and 11 percent of the market share, according to the filing, and combined they would have condensed the Big Five publishing houses into the Big Four. But the government intervened and brought an antitrust case against Penguin to determine whether t…
Read more
2 years ago · 339 likes · 192 comments · Elle Griffin

Pivoters (you!) are by definition high net growth as I say in the book, so this may skew our data in a good way . . . but I’d love to hear from you:

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After you vote, see how you fare with the broader public:

  • Book reading habits: Global, U.S., Canada

  • Pew Research: Preferred Formats

  • Gallup: Americans are reading fewer books than in the past

And if you need a good laugh about the pay-for-play genre that is airport books ($7,000 per month gets you placement in Hudson booksellers across 50 airports), you’ll appreciate the podcast If Books Could Kill:

🎧 For Authors:

🏝️ If you’d like to work together 1:1 on a creative project-in-progress, my summer Voxer coaching is now open for enrollment! There are four spots remaining, and we kick-off next week. If you are interested in joining, apply promo code PIVOTLIST at check-out for 15% off :)

Learn more and enroll »

Check out this related recent Free Time episode, and the full behind-the-book playlist:

Free Time with Jenny Blake
268: Strategies for Surpassing “The Magic Number” of Book Sales with Todd Sattersten of Bard Press(Part One)
What mysterious ingredients make a book launch successful? What number of first-week and first-year sales truly make a difference to a book’s longevity? What can you do to turn lagging numbers around? These vexing questions set today’s guest on a quest to examine a dataset of five years of book sales data across 6,775 titles in business and self-help to …
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2 years ago · ❤️ Jenny Blake

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2 years ago · 23 likes · 9 comments · ❤️ Jenny Blake

That’s it for now . . . thank you for reading and listening!

❤️  With Love, 

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